IGNOU PGDAIC 2024 Solved Assignment-Post Graduate Diploma in Advertising and Integrated Communication

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Post Graduate Diploma in Advertising and Integrated Communication (PGDAIC) - School of Journalism and New Media Studies (SOJNMS)

In the current era of branding and marketing, persuasive strategies such as Advertising and Public Relations are considered new-age professions. Jobs in these sectors are abundant, and there is a need for trained professionals. The PGDAIC program at IGNOU is designed to fulfill this industry need by creating interest and developing expertise in these fields. Key objectives of the program include:

• Providing specific knowledge and skills for employability in the persuasive media industry
• Developing persuasive campaigns for organizations, brands, or services using different media platforms
• Designing and managing events for brands
• Strategically managing online media for clients
• Planning and producing media campaigns
• Acclimating to social sector advocacy strategies

Programme Details:

Semester I (PG Certificate in Advertising and Integrated Communication - 16 Credits, with exit option):

• MNM 021: Integrated Communication Practices (Theory, 4 Credits)
• MNM 022: Consumer Behaviour (Theory, 4 Credits)
• MNM 023: Advertising (Theory, 4 Credits)
• MNM 024: Public Relations (Theory, 4 Credits)

Semester II (PG Diploma in Advertising and Integrated Communication - 32 Credits):

• MNM 025: Online Brand Management (Theory, 4 Credits)
• MNM 026: Integrated Campaign Planning (Theory, 4 Credits)
• MNM 027: Vocational Life Skills (Theory, 2 Credits)
• MNMP 021: Internship/Project Work (Project, 6 Credits)

Total Credits: 32

Eligibility: Graduation in any discipline
Medium of Instruction: English

This program is ideal for individuals seeking to enhance their skills and knowledge in advertising and integrated communication, including professionals in the field and fresh graduates aiming to pursue a career in persuasive media.

At Helpbooks.in, we support students enrolled in PGDAIC with tailored resources that enhance their understanding and performance in these courses. Whether you need help with assignments, preparing for exams, or developing practical skills in advertising and communication, our materials are designed to help you excel.